The year 2020 is the tenth memorial year of the Great East Japan Earthquake and is the last year of the “Reconstruction and Revitalization Period” established by the Japanese government.
During this very important year, the Tokyo 2020 Olympics and Paralympics will be held with a policy of “Recovery and Olympics Paralympics” that will draw world’s attention.
TOHOKU HOUSE is a limited-time pavilion which will broadcast messages to the world based on;
“Sending our gratitude to those who supported us from over the world.”,
“Showing the Tohoku region’s energetic reconstruction process and the renewed sense of security in the area.”, and
“Spreading the charm of the “Tohoku region”, full of attractive tourist spots that can’t be experienced anywhere else in Japan”.
We look forward to seeing you at TOHOKU HOUSE in 2020.
About TOHOKU HOUSE
October 30th, 2019
Outline of implementation plan of TOHOKU HOUSE (interim report) [PDF][Japanese only]
TOHOKU HOUSE is based on three key phrases.
Expressing our gratitude for recovery support and spreading the charm of the Tohoku region throughout the world!
- Gratitude zone
Expressing our gratitude for all the reconstruction support
We will express our gratitude for the support that has been provided from around the world and present many episodes from the reconstruction process including hard-won accomplishments and the return of smiles to the faces of local people who still strive to rebuild from the disaster.
- Exchange zone
Spreading the charm of the Tohoku region throughout the world.
We will introduce the charm of the Tohoku region in the form of the rich nature, various traditions, and cultures of the region by offering images, workshops for traditional crafts, samples of foods and drinks and more.
- Towards tomorrow zone
Creating the future of the Tohoku region.
We will present the activities conducted by children who will be the leaders of “tomorrow” in the Tohoku region, and the efforts taken by corporations and organizations towards our “tomorrow”.
Aomori prefecture, Iwate prefecture, Miyagi prefecture, Akita prefecture, Yamagata prefecture, Fukushima prefecture, Niigata prefecture, Sendai city, The Federation of Chambers of Commerce and Industry, Tohoku District and Federation of the Chamber of Commerce & Industry of Niigata Prefecture. Tohoku Tourism Promotion Organization, KAHOKU SHIMPO PUBLISHING CO., East Japan Railway Company, JTB Corp., TOHOKU ECONOMIC FEDERATION (Executive office).